← The Almanac
Case StudyHome Services
Case Study: Ashcroft Roofing & Exteriors
Ashcroft tripled qualified estimate requests in one storm season without adding office staff.
September 8, 2025· 3 min read· By Pleasant Oak Solutions
Client: Ashcroft Roofing & Exteriors — Kansas City, MO · 14 crews
Package: Growth · $5,999 setup + $449/mo · Payback ≈ 4 weeks
Highlights
- Estimate requests/mo: 62 → 191 (+208%)
- Emergency response: 4.2 hrs → 38 min (−85%)
- Close rate: 19% → 34% (+15 pts)
- Revenue attributed: $412k over 6 months
"We ran storm season with the same office staff and did 40% more revenue." — Dell Ashcroft, Owner
Take it with you
Get this guide as a PDF
A print-ready copy of this article — cover page, article body, and our contact block — yours in one click.
Want the same for your business?
Free 15-minute intake. We'll map the AI tools and automations that fit your practice.
Start the free intake →