The Claude Playbook for Real Estate Teams

Agents already know the market. What eats the week is writing, following up, and chasing documents.

Listing copy that does not sound generic

Write MLS remarks under 900 characters plus a social caption and an email blurb for this property. Facts: <paste>. Lead with the single most unusual feature. No "charming," no "must see," no fair-housing-sensitive language about buyers, families, or neighborhoods.

CMA in plain English

Turn these six comps into a one-page seller summary: suggested range, the two comps that matter most and why, what a buyer will object to, and three pre-list improvements ranked by return.

Buyer and seller follow-up

Build a 30-day nurture sequence for a buyer who toured 2 homes and did not offer. Seven touches, alternating text and email, each under 60 words, each with a reason to reply.

Transaction management

From this contract, extract every date, contingency, and responsible party into a checklist with reminder dates. Flag anything ambiguous for my broker.

Guardrails

Fair housing first: run every public-facing sentence through a compliance check, and never let AI describe the people who live in an area. Nothing AI writes about a contract is legal advice.

Measure

Days from listing agreement to live, response rate on nurture sequences, and hours per transaction file.