GuidesPlaybook 07
The Claude Playbook for Retail & E-Commerce
Product copy at scale, inventory questions in plain English, support macros, and campaigns that do not eat your week.
Retail wins on catalog quality and speed of reply. Both are text problems, which makes them Claude problems.
Catalog at scale
For each row of this CSV, write a 40-word product description, 5 bullet features, an SEO title under 60 characters, and 8 tags. Keep the brand voice in <sample>. Never invent materials, sizes, or certifications — if a spec is missing, write MISSING.
Support macros
Turn our 20 most common tickets into macros. Each: subject, 80-word body, and a variable list. Tone: direct, warm, no filler apologies.
Merchandising questions
Here is 90 days of sales by SKU. Which 10 SKUs tie up the most cash relative to sell-through? Suggest a markdown ladder and the two bundles most likely to move dead stock.
Campaigns
Build a 5-email launch sequence for <product>. Angle each email differently: problem, proof, objection, use case, urgency. Subject lines under 42 characters.
Guardrails
No invented compliance claims (organic, FDA, UL, sustainability). Keep customer PII out of prompts; use order IDs.
Measure
Products published per hour, first-response time, and sell-through on discounted SKUs.
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