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Case Study: Marcus Ellery Real Estate
A solo agent closed 11 extra sides in six months with an AI homebuyer quiz — and cancelled Zillow.
February 20, 2026· 3 min read· By Pleasant Oak Solutions
Client: Marcus Ellery Real Estate — Charleston, SC · solo agent
Package: Essential · $2,499 setup + $199/mo · Payback ≈ 3 weeks
Highlights
- Cost per lead: $142 → $34 (−76%)
- Quiz-to-consult: 27% (new)
- Closed sides/6mo: 18 → 29 (+11 sides)
- GCI attributed: $186k in 6 months
"The quiz tells me whether to spend two hours or twenty on a lead. That's everything." — Marcus Ellery, REALTOR®
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