A solo agent closed 11 extra sides in six months with an AI homebuyer quiz
A neighborhood-aware AI quiz replaced a stale IDX search and produced a stream of pre-qualified buyer leads without a Zillow spend. Buyer consults drop sharply in December during the holiday slowdown — nobody wants to tour homes between Thanksgiving and New Year's — and rebound in January as buyers re-engage for spring.
Buyer consultations per month (Dec dip = holiday slowdown)
How we modeled thisBuyer consultations are logged in the agent's CRM. Dec drops with the holiday slowdown (a well-known real-estate seasonality pattern) and Jan rebounds as buyers re-engage; both are observed rather than smoothed.
The challenge
Marcus was paying $1,900/mo to Zillow for leads he described as 'tire kickers.' His site was an IDX iframe with no lead capture beyond a generic form.
What we built
- ▸AI homebuyer quiz that scores lifestyle fit across 14 Charleston neighborhoods
- ▸Auto-generated neighborhood guides with local schools, walkability, and market data
- ▸Listing landing pages with SMS 'Text me the tour link' CTA
- ▸3-week nurture sequence tuned to quiz-detected buyer stage
Results after 6 months
- ✓Cancelled Zillow — kept the same lead volume at 1/4 the cost
- ✓Buyer quiz completion: 62% (vs 8% form fill)
- ✓11 additional closed sides in the first 6 months
"The quiz tells me whether to spend two hours or twenty on a lead. That's everything."