Copperwood Catering doubled Q1 event bookings with an AI quote form
Replacing a 22-field inquiry form with a conversational AI quote flow turned lookers into signed events — and cut the owner's email reply time to zero. The early-January dip in the chart is the standard post-holiday hospitality reset; private-event volume then climbs into a heavy Q4 as corporate holiday parties book up.
Events booked per month (early-Jan dip is normal post-holiday)
How we modeled thisPrivate-event bookings are actuals from the reservation system. The early-Jan dip is the standard post-holiday reset for hospitality; the Q4 build-up reflects observed holiday-party demand rather than a projection.
The challenge
Their form had a 4.3% start-to-submit rate. Every inquiry required 3-5 clarifying emails before a quote could be written. Q1 is normally their slow season.
What we built
- ▸Conversational AI quote form (guest count → menu style → dietary → date)
- ▸Auto-generated draft quote emailed to the owner for one-click send
- ▸SMS list opt-in at the end of the flow (holiday menu drops)
- ▸Post-event review request wired to Google and The Knot
Results after 6 months
- ✓Form completion rose from 4.3% to 24%
- ✓Q1 events booked: 34 vs 17 the previous Q1
- ✓Owner reclaimed ~8 hours/week of email back-and-forth
"The quote form asks the exact questions I used to ask. I just approve and send."